In recent years, online chess has been gaining more and more popularity worldwide. Lockdowns, the release of The Queen's Gambit series, and step-by-step exposure of chess to live streaming have made them a popular way of daily leisure: people have begun to play and watch chess more. This opened up new business opportunities: chess is the new way you can reach a live audience of hundreds of thousands of viewers and successfully promote your brands and products.
Chess Watch analytical service, created by a team of Esports Charts & Streams Charts professionals with extensive experience in the live streaming industry, has been launched specifically for both chess enthusiasts and corporate finance players seeking to improve their marketing strategies. Here are the main strengths of Chess Watch.
Large chess events viewership database to enhance analytics
Starting with esports, over time, Esports Charts added statistics of other entertainment events to the analysis, including chess competitions and festivals. Our database contains statistics from hundreds of chess tournaments, not only the official FIDE circuit but also dozens of third-party series.
In addition, chess — which has ceased to be entertainment for a minority — is also very popular among youth influencers on platforms like Twitch and YouTube. Similarly, many grandmasters stream on the same sites, for example, Hikaru Nakamura. It is not uncommon for chess influencers to participate in various entertainment events (and these are often more popular than some of the major classical chess tournaments) and become part of esports or gaming organizations: for example, Nakamura was part of TSM before joining Misifts, the Botez sisters are a part of OpTic Gaming streaming community, and many other grandmasters have entered the entertainment industry too.
Based on such a large database of statistics, it is easy to come to the right data-driven decisions. In particular, to collect complete data on the broadcasts of events (including official and unofficial broadcasts), determine the best airtime, correctly select influencers and much more.
Choose the right influencers and reach the desired audiences
Choosing the right influencer to cover chess events is a tricky thing. Not only content creators with a huge default audience but also niche channels (due to a closer connection with the chess audience) can help to achieve the required audience reach.
In coverage, it is important to first decide on broadcasting platforms (which also depends on which audience you are targeting), and only then select the right streamers: some of them may just grab large numbers of one-time audiences, while others with smaller numbers of viewers may have a more engaging audience, which is a huge advantage.
Similarly, detailed statistics on worldwide chess live-streaming channels will allow you to analyze and draw conclusions about the audience of different companies and how they reach it. Historical data on platforms and channels also allows you to make retrospective analyses, which are extremely important for realizing your own potential and achieving big (and most importantly, true) numbers.
Custom business intelligence
Chess Watch experts can help you with a wide variety of live-streaming analytics queries. Based on live broadcast statistics, including the possibility of various audio & video tracking, we will help you evaluate the appearance & visibility of brands, analyze brand mentions and context, estimate the media value over the duration of the broadcast, and more.
One of the key Chess Watch advantages is the Live API, with which you can get access to real-time aggregated viewer numbers across all broadcasting channels that are updated every minute. Another of the most useful Chess Watch services will be viewer sentiment analysis. Based on the data from Twitch chats of broadcasts, you can study the audience feedback, which is indispensable in making further decisions.
In addition, we remind you that Chess Watch also maintains a news section, where we report on key news regarding the live chess broadcasting industry. There you will find reports on past events, various ratings, and stories of the most important chess players that entered live-streaming. Follow our Twitter to not miss any updates!
